Purpose of the Job

Responsible for planning, executing, and optimizing paid media campaigns across various digital platforms to drive brand awareness, traffic, and conversions. This role involves developing strategic media plans, analyzing campaign performance, and managing budgets to ensure maximum return on investment (ROI). Senior Paid Media Executive works closely with the marketing team to align paid media efforts with overall marketing objectives and deliver impactful results. This position requires strong analytical skills, creativity, and effective communication to support the organization's marketing goals.

Job Description

• Support Paid Media Manager: Collaborate with the Paid Media Manager to ensure timely campaign launches, continuous monitoring, and comprehensive reporting upon completion. Assist with additional tasks as needed.
• Develop, Implement, and Optimise Paid Media Campaigns: Create, manage, and optimise paid media campaigns across Google Ads and social media platforms to drive traffic, leads, and conversions. This includes initial planning, creative briefing, implementation, and ongoing optimisation.
• Keyword Research and Ad Copy Creation: Conduct thorough keyword research to identify high-value search terms and develop compelling ad copy to enhance click-through rates.
• Budget Management: Efficiently allocate and manage budgets across campaigns, ensuring cost-effectiveness while maximising performance and ROI.
• Performance Monitoring & Reporting: Analyse campaign data, generate regular reports, and provide actionable insights on KPIs such as CPA, CPL and overall ROI. This includes monitoring, analysis, and reporting.
• A/B Testing & Experimentation: Conduct A/B tests on ad copy, landing pages, and targeting strategies to continuously improve campaign performance.
• Collaborate with Cross-Functional Teams: Work closely with content, design, and regional marketing teams to align PPC efforts with broader marketing goals and ensure a cohesive brand message.
• Stay Updated on Industry Trends: Keep abreast of the latest developments in paid advertising and market trends. Research and test new vendors to expand reach and improve performance.

Job Requirements - Experience and Education

• Experience: 3+ years of experience in paid media campaign management, preferably in an agency setting or a fast-paced corporate environment.
• Proficiency with Paid Media Platforms: Strong knowledge of Google Ads, Google Analytics, and social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads Manager).
• Analytical Skills: Ability to analyse and interpret campaign data to make data-driven decisions, with a strong understanding of Google Analytics and Microsoft Excel.
• Project Management Skills: Strong organisational skills and the ability to manage multiple projects simultaneously.
• Communication: Excellent verbal and written communication skills to clearly present ideas, strategies, and results to both technical and non-technical stakeholders.
• Budget Management: Hands-on experience in handling marketing budgets and forecasting/reporting results.
• Bilingual: Professional proficiency in both English & Arabic.

Leadership Behaviors

Skills