Job Description
Job Title:
Senior Channel Manager
Posting Start Date:
8/12/26
Job Description:
- Channel Sales Strategy & Business Growth
- Develop and execute channel sales strategies aligned with business objectives.
- Drive revenue growth, market share expansion, and profitability through channel-led sales initiatives.
- Identify and penetrate new markets, customer segments, and growth opportunities.
- Develop annual sales plans, budgets, forecasts, and growth targets.
- Monitor business performance and implement corrective actions to ensure target achievement.
- Collaborate with cross-functional teams to support business growth and commercial initiatives.
- Franchise, Retail Outlet & Cash Counter Management
- Lead the expansion and management of franchise locations, retail outlets, and cash counters across assigned territories.
- Identify, evaluate, and onboard new franchisees, dealers, and retail partners to strengthen market coverage.
- Drive sales growth, customer acquisition, and profitability across all outlet formats.
- Monitor outlet productivity, performance, and commercial viability through structured reviews and performance scorecards.
- Ensure compliance with operating standards, service quality requirements, brand guidelines, and governance policies.
- Develop and implement initiatives to improve footfall, customer retention, and outlet-level revenue generation.
- Oversee cash handling controls, collections, receivables management, and financial discipline across retail locations.
- Support franchisees and outlet operators with operational guidance, business planning, and growth initiatives.
- Drive local market development programs, promotional activities, and customer engagement initiatives through the retail network.
- Partner Development & Relationship Management
- Recruit, onboard, and develop high-potential channel partners, distributors, franchisees, and resellers.
- Build long-term strategic relationships with key partners and stakeholders.
- Establish partner performance metrics and conduct regular business reviews.
- Design and implement channel engagement, incentive, and capability-building programs.
- Resolve partner concerns and ensure alignment with company objectives and standards.
- Drive partner productivity and profitability through effective commercial management.
- Business Development & Market Expansion
- Develop and execute plans to increase market penetration and geographic coverage.
- Identify new revenue streams and business opportunities.
- Support acquisition of strategic and enterprise-level customers.
- Lead channel-driven customer acquisition initiatives.
- Build strong relationships with key customers and industry stakeholders.
- Monitor market trends, competitor activities, and emerging opportunities.
- Commercial & Financial Management
- Own channel profitability and financial performance across assigned regions.
- Manage pricing governance, commercial agreements, partner commissions, and incentive frameworks.
- Monitor budgets, sales forecasts, receivables, collections, and DSO performance.
- Drive cost optimization initiatives without compromising growth or customer service.
- Ensure sound financial controls and commercial discipline across the distribution network.
- Sales Operations & Performance Management
- Track sales KPIs and operational metrics across channel, franchise, and retail networks.
- Implement performance management frameworks and regular business reviews.
- Analyze sales trends and develop action plans to address performance gaps.
- Improve sales productivity through process improvements and data-driven decision-making.
- Ensure accurate reporting and forecasting.
- Customer Experience & Operational Excellence
- Ensure consistent service delivery and customer experience across all channel and retail touchpoints.
- Collaborate with Operations, Customer Service, Finance, and Marketing teams to improve business performance.
- Drive continuous improvement initiatives and operational efficiencies.
- Ensure adherence to SOPs, quality standards, regulatory requirements, and brand guidelines.
- Address customer escalations and implement service recovery measures as required.
- Team Leadership & Capability Development
- Lead, coach, and develop channel sales teams, franchise managers, and regional sales personnel.
- Build a high-performance and customer-focused culture.
- Establish clear objectives, performance measures, and development plans.
- Support succession planning and talent development initiatives.
- Foster collaboration and accountability across teams.
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Job Requirements (Experience and education) |
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Education
Experience
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