Senior Marketing Executive
Location-Queens , NY ,United States (US)
Job ID -5229
Us
Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally.
We are committed to continually enhancing our operations across the region while pursuing opportunities for business growth in emerging markets abroad. This approach is core to the sustainable development of our business and commitment to facilitating wider, global trade in an ever-changing world.
The Team
We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.
Think you've got what it takes?
The Marketing Manager will…
- Execute the defined Marketing strategy for Aramex, both for B2B and B2C, in all markets together with the central team
- Support the Content Strategist on defining and executing a roadmap of strategic localized content to help achieve our business goals in the US
- Brainstorm with the Community Managers on what social content that is relevant and engaging for your market and support as needed on any other tasks required for Social
- Provide the central team with key insights into the US market to help with the localization of our campaigns
- Manage our social accounts
- Review incoming briefs and ensure all information needed is included before sharing with the central team
- Stay up to date with the latest technology, trends and best practices in Social Media
- Reporting: present and share ideas, results and gap analyses
- Design, prioritise and execute specific activities and marketing campaigns with the support of the central marketing team
- Research competition, investigate benchmarks and provide suggestions for improvement
- Help get the team’s work noticed and enter campaigns and creative assets for awards
- Ensure that our copy and tone is spot on
- Manage our events on the ground & Virtual
- Work closely with central team to roll out B2B – Account Based Marketing Campaigns targeting potential customers to drive leads.
Actions:
- Give strategic input during prep phase of major campaigns
- Recommendations to central marketing and product teams for enhancements and new features
- Regularly re-visit our on-going communication strategy
- Localization of content
- Manage 3rd party relationships with content agencies + influencers
You’ll enjoy and succeed in this role if you have….
- In-depth knowledge of different digital marketing channels
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Good all-round understanding of marketing, content, partnerships, events, B2B marketing, ABM
Experience required
- 3+ years in a similar Marketing role
- Degree in Marketing, Digital technologies or similar relevant field preferred but not essential
- B2B & B2C experience crucial
- Understanding of account based marketing.
- Great understanding of the US market
- Excellent communications skills, both written and spoken
Company Overview:
Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.