Purpose of the Job

The Performance Marketing Specialist will play a pivotal role in driving our digital advertising efforts by
developing, implementing, and optimising paid media campaigns across various platforms such as
Google Ads, Facebook Ads and LinkedIn Advertising.
This position involves collaborating with the Senior Paid Media Manager, conducting keyword research,
managing budgets, and analysing performance data to maximize ROI. The ideal candidate will have
strong analytical skills, proficiency with paid media platforms, and the ability to work closely with crossfunctional
teams to ensure cohesive marketing strategies. Staying updated on industry trends and
conducting A/B tests to continuously improve campaign performance are also key responsibilities.

Job Description

• Support Senior Paid Media Manager: Collaborate with the Senior Paid Media Manager to
  ensure timely campaign launches, continuous monitoring, and comprehensive reporting upon
  completion. Assist with additional tasks as needed.
  Develop, Implement, and Optimise Paid Media Campaigns: Create, manage, and optimise paid
  media campaigns across Google Ads and social media platforms to generate leads, and
  conversions. This includes initial planning, creative briefing, implementation, and ongoing
  optimisation.
  Keyword Research: Conduct thorough keyword research to identify high-value search terms.
  Budget Management: Efficiently manage budgets across campaigns, ensuring cost-effectiveness
  while maximising performance and ROI.
  Performance Monitoring & Reporting: Analyse campaign data, generate regular reports, and
  provide actionable insights on KPIs such as CPA, CPL and overall ROI. This includes monitoring,
  analysis, and reporting.
• A/B Testing & Experimentation: Conduct A/B tests on ad copy, landing pages, and targeting
  strategies to continuously improve campaign performance.
  Collaborate with Cross-Functional Teams: Work closely with content, design, and regional
  marketing teams to align PPC efforts with broader marketing goals.

Job Requirements - Experience and Education

• Minimum requirement is a Matric (Grade 12) qualification
• 2-3 years of hands-on experience running Google Ads and Meta Ads campaigns, ideally across both B2B and B2C objectives.
• Experience with lead generation funnels and customer acquisition strategies.
• Familiarity with LinkedIn Ads, programmatic platforms, or mobile/app campaigns is a plus.
• Ability to manage campaign assets, track performance, and provide insight-driven reports.
• Bonus points for agency experience, especially in B2B or ecommerce/app-based performance marketing.

• Comfortable working across multiple countries and languages (English is essential; Arabic not required but helpful).

Leadership Behaviors

Skills