Purpose of the Job
The Performance Marketing Specialist will play a pivotal role in driving our digital advertising efforts by developing, implementing, and optimising paid media campaigns across various platforms such as Google Ads, Facebook Ads and LinkedIn Advertising.
This position involves collaborating with the Senior Paid Media Manager, conducting keyword research, managing budgets, and analysing performance data to maximize ROI. The ideal candidate will have strong analytical skills, proficiency with paid media platforms, and the ability to work closely with cross-functional teams to ensure cohesive marketing strategies. Staying updated on industry trends and conducting A/B tests to continuously improve campaign performance are also key responsibilities.
Job Description
- Support Senior Paid Media Manager: Collaborate with the Senior Paid Media Manager to ensure timely campaign launches, continuous monitoring, and comprehensive reporting upon completion. Assist with additional tasks as needed.
- Develop, Implement, and Optimise Paid Media Campaigns: Create, manage, and optimise paid media campaigns across Google Ads and social media platforms to generate leads, and conversions. This includes initial planning, creative briefing, implementation, and ongoing optimisation.
- Keyword Research: Conduct thorough keyword research to identify high-value search terms.
- Budget Management: Efficiently manage budgets across campaigns, ensuring cost-effectiveness while maximising performance and ROI.
- Performance Monitoring & Reporting: Analyse campaign data, generate regular reports, and provide actionable insights on KPIs such as CPA, CPL and overall ROI. This includes monitoring, analysis, and reporting.
- A/B Testing & Experimentation: Conduct A/B tests on ad copy, landing pages, and targeting strategies to continuously improve campaign performance.
- Collaborate with Cross-Functional Teams: Work closely with content, design, and regional marketing teams to align PPC efforts with broader marketing goals.
Job Requirements - Experience and Education
- Experience: 2+ years of experience in paid media campaign management, preferably in an agency setting or a fast-paced corporate environment.
- Proficiency with Paid Media Platforms: Strong knowledge of Google Ads and social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads Manager).
- Analytical Skills: Ability to analyse and interpret campaign data to make data-driven decisions, with a decent grasp of Microsoft Excel.
- Project Management Skills: Strong organisational skills and the ability to manage multiple projects simultaneously.
- Communication: Excellent verbal and written communication skills to clearly present ideas, strategies, and results to both technical and non-technical stakeholders.
- Bilingual: Professional proficiency in both English & Arabic.
Bonus Skills & Experience
- B2B Experience: A basic understanding of Salesforce and general B2B marketing concepts like MCL & MQL.
- Certification: Google Ads certification is preferred but not mandatory.
- Global Marketing Experience: Experience with running campaigns all over the world, including the Middle East, Europe, Asia & Africa.
Work location: Sheikh Zayed