Purpose of the Job

The Telemarketer is a vital sales support role responsible for the initial stages of lead management. This position involves making outbound calls, verifying, and qualifying leads based on predefined criteria, and ensuring the accuracy and completeness of lead information to support the sales pipeline.
Additionally, the Telemarketer collaborates closely with the marketing team to refine customer profiles, generate new deals, and streamline the lead qualification process.

Job Description

• Make outbound calls to verify and qualify incoming leads based on predefined criteria.
• Ensure accuracy and completeness of lead information in the CRM system.
• Assign leads to the appropriate sales teams or channels as required.
• Addressing customer concerns and overcoming objections to influence buying decisions through persuasive sales conversations.
• Generate new leads through outbound calls and campaigns.
• Collaborate with the marketing team to identify target customer profiles and support lead nurturing initiatives.
• Provide feedback on lead quality and identify areas for improvement in customer targeting strategies.

Meet or exceed KPIs, including:

• Number of calls made daily/weekly.
• Conversion ratio (qualified leads vs. total leads).
• Percentage of calls made against total number of leads.
• Cycle time (time taken to qualify and process leads).
• Returned ratio (percentage of leads returned due to incorrect or incomplete qualification).
  

• Accurately update CRM systems with lead details, qualification, and assignment outcomes.
• Identify opportunities for process improvement and contribute to their implementation.
• Stay updated on product knowledge, industry trends and competitor offerings to position our products or services in the market.

Job Requirements - Experience and Education

• Education: High school diploma or equivalent; a bachelor’s degree in business, Marketing, or a related field is preferred.
• Experience:
  • Minimum 1-2 years of experience in telemarketing, call center operations, lead qualification, or a similar sales support role.
  • Proven experience in B2B sales, customer support, or logistics is highly desirable.
  • Prior experience in a call center environment with a focus on outbound calling is an advantage.
• Skills:
  • Excellent verbal communication, phone etiquette, and interpersonal skills.
  • Strong organizational skills and attention to detail.
  • Proficiency in CRM tools (e.g., Salesforce) and Microsoft Office Suite.
  • Analytical mindset with the ability to interpret data and derive insights.
  • Strong problem-solving abilities and a proactive approach to challenges.
  • Ability to work collaboratively with cross-functional teams, including sales and marketing.

 Competencies:

• • Customer-Centric Approach: Understanding of customer needs and ensuring quality in lead qualification.
  • Detail Orientation: Ensures accuracy in lead processing and documentation.
  • Communication Skills: Clear and professional communication with leads, sales teams, and other stakeholders.
  • Time Management: Ability to manage multiple tasks and meet deadlines.
  • Problem-Solving: Proactively identifies issues and proposes solutions to improve the qualification process.
  • Sales Acumen: Basic understanding of sales processes and the ability to identify potential opportunities.

Leadership Behaviors

Skills