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Product Marketing Manager

Location-Dubai  ,United Arab Emirates (AE) 

Job ID -4397

Us


Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally.

We are committed to continually enhancing our operations across the region while pursuing opportunities for business growth in emerging markets abroad. This approach is core to the sustainable development of our business and commitment to facilitating wider, global trade in an ever-changing world.
 

The Team

We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.

 

Think you've got what it takes?

 

The product marketing manager will…

  • Work with all departments to build new products and put together their go to market strategy together with the wider team.
  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services and products which involve several different departments
  • Brief the press and PR teams about new products
  • Take part in presentations
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and data
  • Agree timelines and deadlines for the development of new products with the digital team
  • Use market research data to establish product pricing
  • Manage the creation of content such as case studies, videos, website copy and blog posts together with wider marketing team.
  • Speak and present about products to both external and internal audiences
  • Test new products together with the CX team
  • Propose and keep within a budget
  • Research competitor offerings

 

Skills:

  • Collaborative skills: As a product marketing manager you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the IT & Digital department, Legal & corporate comms team.
  • Communication skills: The ability to speak and write to a high standard is crucial. You will frequently have to present new products and write engaging copy, telling the ‘story’ of products, for various marketing channels.
  • Research skills: A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.
  • Project Management skills : You will need to manage the product from start to finish.

 

Experience required

  • 5+ years in a similar Product Marketing role
  • Degree in Marketing, Digital technologies, or similar relevant field preferred but not essential
  • B2B & B2C experience crucial  
  • Great understanding of the GCC markets and the cultural nuances between each
  • Excellent communication skills, both written and spoken, in English.
  • Logistic experience a bonus.
  • GREAT understanding of Digital products (App, web,)
  • Understanding of Web 3.0 / NFT’s a bonus.

Company Overview:

Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.