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Paid Media Manager

Location -Dubai  ,United Arab Emirates (AE) 

Job ID -3103

Us
Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally.

We are committed to continually enhancing our operations across the region while pursuing opportunities for business growth in emerging markets abroad. This approach is core to the sustainable development of our business and commitment to facilitating wider, global trade in an ever-changing world.

The Team

We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.

 

Think you've got what it takes?

 

 

The Paid Media Manager will…

 

As a Paid Media Manager, you will work with our team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the execution of paid social media campaigns for Aramex across Facebook, Twitter, Instagram, and LinkedIn. Additionally, you’ll provide support across a range of digital marketing deliverables, including paid social media planning, campaign set-up, campaign monitoring, optimization, analysis and reporting.

 

  • Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
  • Lead and support the implementation of our paid marketing strategies
  • Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
  • Examine correlations between prospecting activities, revenue, and budget
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and Pardot (Salesforce) landing page sources reports
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all Marketing channels
  • Work with the content strategy manager & creative team to craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Monitor market intelligence and keep track on competitor movement and market situation

 

You’ll enjoy and succeed in this role if you have….

 

  • Previous working experience as a Performance Marketing Manager
  • A proven track record of successful marketing campaigns and proven ROI
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Instagram, and more), and content distribution and placement networks
  • Worked in a B2B focused environment on lead gen campaigns.
  • Hands-on experience in handling marketing budgets and forecasting/reporting results
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Strategic thinker with great analytical skills
  • Extremely data- and detail-oriented

Experience required

 

  • +4 Years’ experience in a B2B Paid Marketing Manager role.
  • Degree in Marketing, Digital technologies or similar relevant field preferred

 

Bonus:

Eng & Arabic

Company Overview:

Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.

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