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Marketing Manager

Location -Dubai  ,United Arab Emirates (AE) 

Job ID -3279

Us
Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally.

We are committed to continually enhancing our operations across the region while pursuing opportunities for business growth in emerging markets abroad. This approach is core to the sustainable development of our business and commitment to facilitating wider, global trade in an ever-changing world.

The Team

We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.

 

Think you've got what it takes?

 

The Marketing Manager will…

  • Lead on the development of the Marketing & Digital strategy for Aramex SMART, both for B2B and B2c, in all markets
  • Define a roadmap of strategic Partnerships to help achieve the business goals
  • Work with business owner, product managers, head of credit risk & the global marketing director to define key objectives, targets & KPI’s to reach
  • Stay up to date with the latest technology, trends and best practices
  • Manage and oversee different digital marketing channels for SMART (MarComms / CRM, Paid Performance, Social and Analytics)
  • Reporting: Present and share ideas, results and gaps analyses across teams.
  • Oversee all social activity for SMART on all channels.
  • Track SEO and Google Analytics data and make complex analysis 
  • Build an inbound & outbound marketing plan together with the Global Marketing Director
  • Design, prioritise and execute specific activities, joint partner go-to-market, product and marketing campaign interventions together with product, marketing, credit risk and implementation team
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Partnerships: Engage with local ecosystem to create joint partnering opportunities to expand and promote usage of Aramex SMART.
  • Analytical Master: Monitor, adjust and report using data, presenting back to leadership through visualization and insights.

Actions:

  • Drive engagement & repurchase
  • Initiate partnerships
  • Oversee on-going delivery of paid media and CRM campaigns
  • Regularly re-visit our on-going communication strategy
  • Give strategic input during prep phase of major campaigns
  • Drive forward A/B & multivariate testing on web, MarComms & paid media
  • Support wider team with data and insights
  • Recommendations to product team for enhancements and feature design to drive growth

 

You’ll enjoy and succeed in this role if you have….

  • In depth knowledge of different digital marketing channels
  • Great understanding of E-commerce / digital payment space
  • Driven consumer acquisition
  • Experience acquiring, influencing and managing partnerships to drive growth
  • World class presenter
  • 8+ years of hands-on experience with SEO, Google Analytics, Social, CRM, partnerships
  • B2B & B2C experience crucial
  • Very analytical
  • Great business acumen
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Good all-round understanding of websites & content

Experience required

  • 8+ years of experience as a B2B & B2C Marketing Manager with a strong focus on digital
  • MA in Marketing, Digital technologies or similar relevant field preferred but not essential

Bonus:

Salesforce Marketing Cloud experience  

Eng & Arabic

 

Company Overview:

Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.