Purpose of the Job
Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally.
We are committed to continually enhancing our operations across the region while pursuing opportunities for business growth in emerging markets abroad. This approach is core to the sustainable development of our business and commitment to facilitating wider, global trade in an ever-changing world.
The Team
We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.
Think you've got what it takes?
Job Description
The Social Media & Content Manager will…
- Lead our Social agency on implementing, managing and monitoring the social media strategy for the global Aramex business, both B2B and B2C
- Analyze engagement data through monitoring tools and identify trends in customer interactions to plan digital campaigns that further build our community online
- Work together with the Senior Marketing Campaigns Manager on defining and executing a roadmap of strategic localized content to help achieve the defined business goals in a multitude of markets
- Oversee and direct the delivery of our local Marketing Executives around the globe
- Manage Brainstorm social content that is relevant and engaging and be the go-to person globally for any other tasks required for Social
- Provide the creative team with regional and local insights helping make our social content as relevant and engaging as possible
- Draft creative briefs and ensure all information needed is included before sharing with the team
- Stay up to date with the latest technology, trends and best practices in social media
- Reporting: research competitors, present and share ideas, results and gap analyses on social
- Design, prioritise and execute specific activities and social campaigns with the support of the central marketing team
- Research influencers and brief agencies on upcoming campaigns
Actions:
- Give strategic and creative input during prep phase of social campaigns
- Recommendations to central marketing and product teams for content improvements
- Regularly re-visit our on-going strategy for Social Media
- Manage 3rd party relationships with social, content & influencer agencies
Job Requirements - Experience and Education
- At least 5 years in social media and content creation
- Degree in marketing, digital technologies or similar relevant field preferred but not essential
- Experience with Sprinklr is an advantage
- Excellent communication skills, both written and spoken, in English (Arabic an advantage)
You’ll enjoy and succeed in this role if you have….
- In-depth knowledge of social media and what makes good content great, so our followers engage with the Aramex brand to the max
- Sense of ownership and pride in your performance and its impact on company’s success
- Creative ideas and you excel working as a team
- Good time-management skills
- Great interpersonal and communication skills
- Outstanding all-round understanding of marketing, content, partnerships, events + influencers