Purpose of the Job
Responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive brand awareness, engagement, and conversions. This role involves managing budgets, analyzing performance metrics, and ensuring the effective use of media spend. Paid Media Manager works closely with cross-functional teams to align paid media strategies with overall marketing goals and business objectives. This position requires a combination of strategic thinking, analytical skills, and hands-on experience in digital advertising.
Job Description
As a Paid Media Manager, you will work with our team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the planning & execution of paid media campaigns for Aramex across Meta, LinkedIn, Google Search and Display. Additionally, you’ll provide support across a range of B2B and B2C digital marketing deliverables, including paid social media planning, campaign set-up, campaign monitoring, optimization, analysis and reporting.
- Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
- Lead and support junior team members on the implementation of paid marketing strategies to drive awareness, leads and revenue growth
- Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
- Measure and optimize our paid marketing using vendor-specific reports, Google Analytics and PowerBI dashboards
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Collaborate with the content team to craft landing pages and lead-gen forms to distribute through relevant paid programs
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation
You’ll enjoy and succeed in this role if you have….
- A proven track record of successful performance marketing campaigns and proven ROI
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting and social advertising
- Experience in running B2B focused demand generation campaigns
- Hands-on experience in handling large marketing budgets and forecasting/reporting results
- Outstanding communication & presentation
- Thorough understanding of mobile attribution
- Excellent organizational and time management skills
- Strategic thinker with great analytical skills
- Extremely data-driven and detail-oriented
Job Requirements - Experience and Education
- +4 years experience in B2B & B2C Performance Marketing.
- Expert knowledge in Microsoft Excel
- Experience with Appsflyer and PowerBI is a plus
- Degree in Marketing, Digital technologies or similar relevant fields preferred