Marketing Manager
Location -Cape Town , ,South Africa (ZA)
Job ID -4996
The Team
We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.
The Marketing Manager will…
- Lead on the development of the Marketing & Digital strategy for Aramex Sub Sahara Africa, both for B2B and B2C.
- Define a roadmap of strategic Partnerships to help achieve the business goals
- Work with business owner, product managers, Head of digital marketing & CMO to define key objectives, targets & KPI’s to reach
- Stay up to date with the latest technology, trends and best practices
- Manage and oversee different digital marketing channels (MarComms / CRM, Paid Performance, Social and Analytics)
- Reporting: Present and share ideas, results and gaps analyses across teams.
- Manage / Oversee all social activity on all channels.
- Track SEO and Google Analytics data and make complex analysis
- Build an inbound & outbound marketing plan together with the Group Marketing Director.
- Design, prioritise and execute specific ABM campaigns in various verticals
- Research competition, investigate benchmarks and provide suggestions for improvement
- Partnerships: Engage with local ecosystem to create joint partnering opportunities to expand and promote Aramex
- Analytical Master: Monitor, adjust and report using data, presenting back to leadership through visualization and insights.
- Roll up your sleeves and get your hands dirty.
- Manage on a very tight budget.
Actions:
- Drive sign ups, leads, engagement & repurchase
- Initiate partnerships
- Oversee on-going delivery of paid media and CRM campaigns globally
- Regularly re-visit our on-going communication strategy
- Give strategic input during prep phase of campaigns
- Drive forward A/B & multivariate testing on web, MarComms & paid media
- Support wider team with data and insights
- Recommendations to product team for enhancements and feature design to drive growth
You’ll enjoy and succeed in this role if you have….
- In depth knowledge of different digital marketing channels
- Great understanding of E-commerce / digital payment space
- ABM expert!
- Experience acquiring, influencing and managing partnerships to drive growth
- World class presenter
- 4+ years of hands-on experience with SEO, Google Analytics, Social, CRM, partnerships
- B2B & B2C experience crucial (Focus on ABM)
- Very analytical
- Great business acumen
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Good all-round understanding of websites & content
Required
- Degree in Marketing, Digital technologies or similar relevant field
- 4+ years of experience as a B2B & B2C Marketing Manager with a strong focus on digital
- Proven ABM Success (Very important)
- Fluent in English (Reading & writing)
Bonus:
Salesforce Marketing Cloud experience, Pardot experience, Tableau experience
Experience in Ecommerce, Oil & Gas (Energy), Automotive, Healthcare, Agriculture, Freight, Logistics.
Strong B2B focus
Think you've got what it takes?
Company Overview:
Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.