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CRM / MarComms Manager

Location -Cape Town ,  ,South Africa (ZA) 

Job ID -5170

Key Responsibilities

  • Own the CRM planning and implementation process, liaising with Tech, Creative,

            Sales and all relevant internal channels to ensure CRM is fully aligned with the

            business and vice versa

 

  • Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation

 

 

  • Maintain all the CRM systems and databases required to deliver a coherent strategy

 

  • Collaborate with our Content Strategist and Designers to deliver required assets

 

  • Measure, analyse and report on results to drive actionable insights

 

  • You will own the funnel – from start to finish

 

  • Build, test, schedule and send broadcast and automated email campaigns.

 

  • Brief engineering teams on work needed to maintain and develop CRM infrastructure

 

 

Minimum Requirements

  • +8 Years’ experience in a B2B & B2C CRM / MarComms role.

 

  • Degree in Marketing, Digital technologies or similar relevant field preferred

 

  • Experience with Salesforce Marketing Cloud & Pardot a must

 

  • UX background is a plus

 

 

       Competencies & Skills

  • Analytical skills; ability to interpret data and insight to drive improvement.

 

  • Creative thinker, with meticulous attention to detail

 

  • Thorough understanding of advanced data segmentation and marketing automation

 

  • A self-starting attitude—ready to seize opportunities to make an impact without

            needing to be told

 

  • Strong understanding of the digital ecosystem, including mobile devices, experiences,

            and applications

 

  • Strong commitment to collaboration and ideation; ability to work a variety of teams to bring campaign elements to life

 

  • Ability to analyze and interpret metrics and translate them into strategic decisions

 

 

 

 

Company Overview:

Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.

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